BetShare is a new betting tool that has been released by the operator Unibet, which is owned by Kindred Group. BetShare enables consumers to customize the appearance of their betslip and post it on social media. The betting tool that is centered on social media was developed with the intention of "creating a sense of community," and it is only accessible to customers of Unibet.
Before the start of the European Championship, the betting tool will be made available in the majority of Unibet's markets. Partners in these markets will have the opportunity to customize the betting tool "in any way they see suitable."
BetShare users will have access to four different customization elements, including backdrops, emojis, text, and paint. These features can be used to express themselves creatively.
The tool is now available to customers of Unibet, and the brand has stated that there are already plans to make it even more user-friendly.
Erik Backlund, Chief Product Officer at Kindred Group, stated that Unibet is the first big sports betting company to provide a sharing solution of this kind to the market. At Kindred, one of our most exciting topics of conversation right now is about the benefits that come from having our players become content creators.
"Our players are increasingly wanting to share experiences and bets in our ever-expanding digital landscape, and we are delighted to be able to give them this service immediately before the Euros," said the CEO of bwin.party digital entertainment.
Johannes Nijboer, Head of Sportsbook business development at Kindred Group, remarked that this is "really a new and intriguing product." We are constantly expanding its availability, and the reception has been overwhelmingly positive up to this point.
"But, this is not the end of the road when it comes to product development. We are quite eager to continue the process of development with our customers, and our end goal is to create a product that differentiates Unibet from its competitors.
In recent months, Kindred has placed a significant emphasis on the responsible conduct of its gambling operations. It will be interesting to observe how critics of gambling respond to this most recent innovation in the industry.
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