SweepX, GiG's new social platform, goes live in the US

SweepX, GiG's new social platform, goes live in the US

 The US-focused social sweepstakes casino platform solution SweepX has been unveiled by Gaming Innovation Group (GiG), which has also partnered with land-based sweepstakes operator Primero Games.
 The GIG  The SweepX
 SweepX combines GiG's AI-assisted content management technology with a dual-wallet system, a store management system for redemptions, and prize payouts.

 Among the featured technologies from GiG is their real money igaming platform, which is operational in Latin America, the United States, and Europe.  This is coupled with a proprietary sweepstakes backend, a gamification layer powered by artificial intelligence, and a collection of casino-themed sweepstakes material.

 A new legally enforceable head of terms for a strategic alliance with Primero Games is included with the launch.  The agreement calls for GiG to fuel the operator's entry into the social sweepstakes casino industry's online space.

 Primero Games is a software and hardware development company that has been around since 2009.  All throughout the United States, the operator manages more than 50,000 sweepstakes machines.  It also owns Storm Games, a content company and UK retail operator.

 GiG anticipates a power market growth solution
 “SweepX is the result of our tireless pursuit of excellence for product innovation across the online sweepstake market,” said Andrew Cochrane, chief business officer of GiG Platform & Sportsbook.

 "We have developed what we believe to be the leading platform, data, and AI-driven solutions available within social gaming. As an extremely experienced turnkey solutions provider, we have harnessed the inherent strength of our technology and services. We anticipate that these solutions will contribute to the growth of the market across the US within the next few years."

 Barry Rutherford, CEO of Primero, further stated, "GiG's world class platform will allow us to bring more content and an experience for our players that is second to none."  Our breakthrough technology, together with our one-of-a-kind player acquisition strategy, puts us in a prime position to take advantage of the booming igaming industry in the United States and around the world.

 GiG is almost finished with its split.
 This announcement arrives as GiG moves closer to finalising its planned business split.  Chairman Petter Nylander stated his intention to finalise the separation by Q3 after GiG announced its Q1 results earlier this month.

 Platform and Sportsbook and GiG Media were revealed to be splitting up last year by GiG.  Although this has not yet occurred, GiG dedicated the most of last year to getting ready for the transition.  Therefore, in order to facilitate year-on-year comparisons, GiG has decided to report Q1 with the overall business.

 Q1 group revenue hit a new high of €36.2m (£30.8m/$39.2m), an increase of 27.5% year over year.  Platform and Sportsbook contributed €8.3m, while GiG Media contributed €28.0m.