American Gaming Systems and Pariplay, two of the most successful aggregators of user-generated content and producers of said material, have formed a strategic partnership (AGS). It will be the first studio in the Canadian province of Alberta to go live via Pariplay's aggregation platform Fusion®. Pariplay will manage the AGS content live through its PlayAlberta.ca website, making it the first studio to do so.
The expansion of AGS content is the result of a partnership that was announced earlier this year between Pariplay and NeoPollard Interactive LLC. NeoPollard Interactive LLC is the leading provider of the exceptionally profitable iLottery programs in North America. Pariplay is a leading provider of online gaming services. This cooperation made it possible for new business ventures to get off the ground, with the most recent business-to-consumer partnership representing a watershed moment in the development of a novel strategy for entering the gaming sector. Fusion® is a single, unified strategy for the delivery of information that focuses on delivering increased productivity as well as an extraordinary return on investments for service providers.
Because of this strategy, AGS will now be the first gaming supplier to launch operations in Alberta. To further increase Pariplay's presence in Canada, the conditions of the collaboration include that the company will make available through Fusion® a selection of its most popular games, including as Capital Gains, Tiger Lord, and Golden Wins, for consumers of PlayAlberta.ca. The most recent acquisition brings the total number of games in Pariplay's Fusion® portfolio to over 14,000, with those games coming from more than 80 different providers. Moreover, the portfolio includes a wide variety of conversion and retention tools that aim to improve the player experience.
"AGS has earned a reputation for generating very engaging slots that captivate the interest of players both in land-based and internet gaming environments," said Adrian Bailey, Managing Director at Pariplay. "This reputation is well-deserved," Bailey added. To take its content live in Alberta through PlayAlberta.ca is an exciting occasion, and it is the first step in our critical aim of supplying the largest selection of third-party content to operators and their players in the province."
In addition, Bailey stated, "We look forward to seeing how players react to a portfolio that is packed full of entertaining and inventive games."
"Pariplay's Fusion® platform is justifiably considered as bringing with it a broad product offering to markets all throughout the world," said Stuart Carr, Senior Vice President at AGS Interactive. We are thrilled to take a historic step into Alberta as the first Fusion® studio partner to go live in the province. With our company's strong focus on growth across North America, we are excited to take this step.
Carr also stated that gamers may expect a secure and well-regulated online gambling experience when they play at PlayAlberta.ca. It was brought to the consumers' attention that Alberta is the only legal online site that offers "extensive and industry-leading social responsibility solutions supplied (to customers) by GameSense."
In addition, he stated that "This launch offers us with a solid foundation for continued expansion across the continent in conjunction with Pariplay and Fusion®."
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