Bet Mode Responsibly is a specific responsible gaming promotion that has been established by theScore Bet in the province of Ontario, Canada. theScore Bet, a subsidiary of Penn National Gaming, has launched a campaign to promote the Smarter Betting Hotline, which is already operational. The Smarter Betting Hotline can be reached at the following number: It features comedian Susie Essman, actor Rex Lee, and "Toronto's own" Gerry Dee, who provide real tips for betting responsibly in the same characters that they play in the company's Get Into Bet Mode marketing campaign. In addition, it features the same characters that they play in the company's Get Into Bet Mode marketing campaign.
The goal of the helpline is to emphasize critical responsible gambling messaging, such as the importance of establishing time and spending limits, avoiding stressful or upsetting emotions, and ensuring that consumers only wager within their financial means.
According to theScore's Senior Vice President of Marketing and Content, Aubrey Levy, "Responsible gaming and player education is ingrained into our entire operation," and "it was crucial for us to carry out a dedicated RG campaign in tandem with our Ontario launch."
"Although assisting people who have issues related to gambling is an essential part of a responsible gaming program, RG also involves teaching the general public on how to keep gaming interesting while still playing in a responsible manner.
"Much like with our overall campaign, we wanted to present that message in a way that is honest and engaging. As a result, this campaign took an approach that was different from the more standard RG communications that people are used to seeing."
Throughout the development of the campaign, theScore Bet engaged with the Responsible Gambling Council (RGC) as well as the National Council on Problem Gambling (NCPG).
RGC Chief Executive Officer Shelley White made the following statement: "RGC commends theScore Bet for their commitment to supporting player education and responsible gaming. By means of this promotion, theScore Bet is drawing attention to the significance of using safer play tactics in an original manner.
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