In an effort to modernize both the employee and patron experiences, Aristocrat Gaming has formed a strategic partnership with BJ's Bingo & Casino in the state of Washington. The current system at BJ's will be upgraded to Oasis 360, Aristocrat's comprehensive casino management system, as a result of this business transaction. This conversion marks Aristocrat's introduction into the state of Washington, and the supplier claims that they are on target to convert dozens of casinos across the United States to Oasis 360.
"We worked closely with BJ's to design a package of solutions to address a number of their business challenges," Cath Burns, EVP of Customer Experience Solutions for Aristocrat, said. "These solutions include innovative marketing, engagement, and operational tools that empower them to retain and grow their customer base within a competitive market."
"Our dedication to enhancing the experiences of both guests and operators is at the center of all we do, and strong partnerships of the kind described here are the engine that keeps our industry's technology moving in the right direction.
As a result of this partnership, BJ's players will instantly begin to benefit from the Oasis 360 system (which includes new ways to win and new bonuses), and the casino personnel will also be able to take advantage of new tools that aim to boost operational efficiency.
The General Manager of BJ's Bingo & Casino, Jennynne DeNoble, stated that the establishment is "always searching for fresh and exciting things to present to our guests." Whether it be a new slot title, expansion initiatives, or in this case the introduction of brand-new technology, the casino is always looking to improve their offerings.
"We have not wavered in our dedication to our customers and eagerly anticipate the reactions of our players to the new Speed Slots Room and One Link experience.
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